|Pembroke Pines, FL-- (PR Newswire)—June 18, 2003— AngelCiti Entertainment’s (OTCBB: AGLC) wholly owned subsidiary Worldwide Management announced that it entered into an agreement to develop three new brands that will be launched this summer for SharkCasino.com RedDevilCasino.com, and KingCatCasino.com.|
The three new brands will feature unique “Character” style brands: The exciting caricatures of a Shark, Devil and a Cat will have individual online casinos. The new sites will launch on July 1, 2003, starting with SharkCasino, with an extensive marketing and advertising campaign. The cohesive “Character” branding will be totally unique to the gaming and online casino industry. Each site will target and market to a different skill level and player demographic. One common marketing element will be to position the new casinos as fun, relevant, hip and compelling, while offering all the traditional casino games Angelciti is known for in the industry. The new direction is designed to increase player retention and brand loyalty. Gamers are looking for identifiable brand names that they can identify with, and “Character” branding has not been marketed with any level of sophistication in the online gaming industry.
Angelciti has already had recent success with a new casino property called, “The House Wins”. The new direction in marketing casinos will eventually see the current brands: Welcome to Our Casino, Angelciti Casino and Vacation Casino take second stage to the new brands. Angelciti president George Gutierrez, states, “We wanted to provide services to these three new sites and anticipate bringing on new sites. Furthermore, our bonus programs will be enhanced and theme oriented with exciting and unique marketing initiatives that benefit our players. We are excited about the new “Branded” sites, and the way we go to market will be unique as well”.
As the industry grows, so does the competition and the surviving gaming sites will have strong brands that people can connect with, and offer unique bonus promotions that are “Theme” related. The branding will focus on providing continued affiliate support to help drive traffic and customers to those sites. SharkCasino will be integrated and fully operational on July 1st, 2003.
AngelCiti Entertainment, Inc.
Robert Szmigiel, Marketing Manager