Continuing the successful experiment in ambient marketing for GoldenPalace.com, serial streaker Mark Roberts crashed the Royal Ascot today while sporting temporary tattoos advertising Internet casino.
The Royal Ascot is renowned for its strict dress code, so the infamous streaker arrived at the event dressed in elaborate drag, wearing a full-length black batwing dress. At 3:40 p.m, he jumped onto the track as the horses and riders were warming up for the main race. Pretending to be intoxicated, Roberts stumbled around the track while slowly performing a striptease, then removed the rest of his clothing and ran along the track smacking his rump and galloping along with the horses that sped past him. The crowd cheered before security removed him from the track. This is the third time Roberts has streaked a major sporting event while displaying the cyber casino's net address. The first was at the UEFA Cup Final where he ran on to the field disguised in a tear-away referee uniform; the second was at the ATP French Open where he leaped over the net wearing nothing but strategically placed tennis balls.