|BsSkyB’s betting operation delivers authentic interactive casino experience using technology and content produced by WagerWorks.|
SAN FRANCISCO, CA and LONDON, UK – June XX, 2003 – WagerWorks announced today the successful implementation and launch of Sky Bet’s interactive casino web-site. The site, www.skybetvegas.com, is powered by WagerWare, the Company’s proprietary software and is operated from the highly regulated jurisdiction of Alderney by Bonne Terre Limited (trading as Sky Bet), a wholly owned subsidiary of British Sky Broadcasting (BSkyB).
The introduction of Skybetvegas.com reflects the successful integration of one of the media industry’s most respected brands and casino industry’s most compelling product offerings. The result is an online gaming venue where consumers can experience the thrill of authentic casino gaming without the risk typically associated with off-shore casinos.
Andrew Pascal, president and CEO of WagerWorks, commented, “The successful launch of skybetvegas.com supports our firm belief that established consumer-oriented companies are best positioned to capture the Internet gaming prize. Already the response has been good”, Pascal added, “supporting our claim that consumers are discriminating and would much prefer a quick, engaging, and refined experience to the slow and confusing games that are typical of yesterday’s products.”
Nick Rust, Managing Director of SkyBet, said; ‘We are very pleased with the skybetvegas.com initiative. We conducted an extensive research and selection process over six months before selecting WagerWorks, and we were impressed by the quality of their product, and the proactive stance they have taken to proper regulation of the product and provision of a safe and engaging casino experience for consumers.”
Contact: Katie Bolich