|St. Charles, MO USA– Interactive gaming’s elite will be on hand to learn|
and promote discussion in two key European markets this September when The
River City Group launches its Executive Series. Amsterdam will host the
inaugural conference, entitled “Garnering and Retaining Good Customers”,
followed closely by “Beyond the Budd Report”, a roundtable forum to be held
in London. The River City Group CEO Sue Schneider says “We’re pleased to
kick off the Executive Series in Europe where the interactive gaming
industry is beginning to blossom”. Both events will act as pacesetters in a
rapidly growing industry and provide opportunities for relevant discussions
not found at any other conference.
The Amsterdam all-day event takes place on September 10 and will be held at
the Golden Tulip Barbizon Palace. The program, intended for seasoned
executives, includes marketing topics such as how to “grumble-proof” your
business, measuring effectiveness of customer service, direct mail
strategies and a look at successful tactics to promote online gaming sites.
The marketing seminar will also feature the formal introduction of “The
River City Gambler Monitor,” an extensive survey of 2,900-plus online and
offline gamblers from 13 countries that reveals why players prefer certain
sites and what keeps them coming back. Produced by The River City Group in
partnership with Reymer & Associates, the Monitor is the first comprehensive
consumer survey that provides interactive gaming executives with actionable
business intelligence on a grand scale. Rachel Reymer will present the
first-ever public demo of the data, which will disclose key information for
gamblers in Holland as well as England, where the subsequent Executive
Series event will be held.
The second event, “Beyond the Budd Report,” will highlight new policy
developments in Great Britain concerning the interactive gaming industry.
With the recommendations of the Gambling Review Body complete and presented
in the Budd Report, discussions will spotlight how the report changes the
interactive gaming landscape in Britain, look ahead to next steps in the
regulatory process, provide a glimpse at how I-gaming operators are
responding and introduce attendees to new profit-making opportunities in the
British market as a result. The event will take place at the Great Eastern
Hotel in London on September 14 from 9 a.m. to 4:45 p.m.
To find program details and the slate of presenters, visit
Jerry Asher, VP-Marketing