The River City Group Interactive Gaming Events for Europe
By staff
St. Charles, MO USA– Interactive gaming’s elite will be on hand to learn

and promote discussion in two key European markets this September when The

River City Group launches its Executive Series. Amsterdam will host the

inaugural conference, entitled “Garnering and Retaining Good Customers”,

followed closely by “Beyond the Budd Report”, a roundtable forum to be held

in London. The River City Group CEO Sue Schneider says “We’re pleased to

kick off the Executive Series in Europe where the interactive gaming

industry is beginning to blossom”. Both events will act as pacesetters in a

rapidly growing industry and provide opportunities for relevant discussions

not found at any other conference.

The Amsterdam all-day event takes place on September 10 and will be held at

the Golden Tulip Barbizon Palace. The program, intended for seasoned

executives, includes marketing topics such as how to “grumble-proof” your

business, measuring effectiveness of customer service, direct mail

strategies and a look at successful tactics to promote online gaming sites.

The marketing seminar will also feature the formal introduction of “The

River City Gambler Monitor,” an extensive survey of 2,900-plus online and

offline gamblers from 13 countries that reveals why players prefer certain

sites and what keeps them coming back. Produced by The River City Group in

partnership with Reymer & Associates, the Monitor is the first comprehensive

consumer survey that provides interactive gaming executives with actionable

business intelligence on a grand scale. Rachel Reymer will present the

first-ever public demo of the data, which will disclose key information for

gamblers in Holland as well as England, where the subsequent Executive

Series event will be held.

The second event, “Beyond the Budd Report,” will highlight new policy

developments in Great Britain concerning the interactive gaming industry.

With the recommendations of the Gambling Review Body complete and presented

in the Budd Report, discussions will spotlight how the report changes the

interactive gaming landscape in Britain, look ahead to next steps in the

regulatory process, provide a glimpse at how I-gaming operators are

responding and introduce attendees to new profit-making opportunities in the

British market as a result. The event will take place at the Great Eastern

Hotel in London on September 14 from 9 a.m. to 4:45 p.m.

To find program details and the slate of presenters, visit


Jerry Asher, VP-Marketing


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