Playboy Launches Casino
By staff
NEW YORK, August 29, 2001 --, Inc., the majority owned

subsidiary of Playboy Enterprises, Inc. (NYSE: PLA), today added to its Playboy Internet Gaming (

offerings. Playboy Internet Gaming is once again utilizing the online

gaming expertise of Ladbrokes eGaming Limited (Ladbrokes), with whom they

launched the sports wagering site in May. becomes the newest addition to business's gaming

portfolio, joining, an international online sports

wagering site;, an online wagering site for pari-mutuel

horseracing; and Play4Fun, offering Playboy-branded free games

including fantasy sports leagues and the popular Playmate strip poker. provides a fun and secure environment for first-time

visitors to get in on the action. Users can begin by opting to play for

fun, with 1000 free demo chips, then sign up to try their luck when they're

ready to play for real money. The interface is carefully designed to bring

the excitement of Playboy-branded casino gaming to users 24 hours a day, in

an easy-to-use format with realistic sound effects and graphics that give

the look and feel of a real casino. Inside the casino, players will find

over 50 casino games, including roulette, blackjack, stud poker, baccarat,

Sic Bo and craps; a number of video poker and 3-reel slots games; and

special offerings like feature slots, multi-hand blackjack, power poker, and

a slot featuring Playboy magazine icon Little Annie Fanny. will continue to grow its offerings by regularly

introducing the newest in cutting-edge online casino games. Visitors will

receive new games as they become available.

Users can choose to activate the virtual using the method

that works best for them. A prominently displayed button on the casino

home page enables consumers to easily request a copy of the free CD ROM via mail. Alternatively, the casino's games can be

installed to desktops via a 7.3 MB download, or played via Flash interface.

All games are available free of charge.

Establishing a password-protected account is safe and easy, and consumers

can choose the method of payment that works best for them from among credit

card, debit card, cheque or bank transfer options. Once a personal account

is established, gamers can utilize the account for both

and action. Accounts are completely flexible; funds

can be deposited or withdrawn at any time completely free of charge, and all betting is tax-free. The

minimum stakes vary by game, but full easy-to-follow instructions and

information are available throughout the casino. All games are played with

Playboy Casino chips (credits), with one casino chip valued at £1 (GB) or

equivalent, as betting is available in 23 currencies. is

currently available in English and will add Spanish, Cantonese and Italian.

As with the other Playboy Internet Gaming sites, is hosted

by Playboy's first-ever online Bunny, Deanna the Playboy Betting Bunny

(Playboy magazine's Miss May 1998). Her recognizable Playboy Bunny Costume

will harken users back to the days of the Playboy Casinos, and serve as a

fun way to navigate through the site. Her recognizable Rabbit Head

cufflinks can also be found when she serves as dealer, doling out cards at

the tables.

'The Playboy brand has always been associated with a glamorous and

luxurious lifestyle, and our past casino business still resonates with our

customers,' said Larry Lux, president, 'With the strength of

our brand comes the customer reach, international renown and credibility

that will enable us to make a significant impact in the online wagering


'This initiative brings the Playboy Casino experience to a whole new online

audience,' added Paul Kallis, executive vice president and managing

director, Playboy Internet Gaming. 'And, consumers looking for a

comfortable online wagering environment are already supporting Playboy

Internet Gaming. In fact, the Playboy Betting Bunny's recent promotional

tour in London on behalf of resulted in a 28% increase

in punters from the U.K.'

Opening of accounts, bet processing or financial transactions will not take

place from individuals residing in territories online casino gambling is

illegal. The site is powered by Ladbrokes eGaming Limited, the betting and

gaming division of Hilton Group plc., and is licensed and operated out of


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