|NEW YORK, August 29, 2001 -- Playboy.com, Inc., the majority owned|
subsidiary of Playboy Enterprises, Inc. (NYSE: PLA), today added
PlayboyCasino.com to its Playboy Internet Gaming (PlayboyGaming.com)
offerings. Playboy Internet Gaming is once again utilizing the online
gaming expertise of Ladbrokes eGaming Limited (Ladbrokes), with whom they
launched the sports wagering site PlayboySportsBook.com in May.
PlayboyCasino.com becomes the newest addition to business's gaming
portfolio, joining PlayboySportsBook.com, an international online sports
wagering site; PlayboyRacingUSA.com, an online wagering site for pari-mutuel
horseracing; and Playboy.com Play4Fun, offering Playboy-branded free games
including fantasy sports leagues and the popular Playmate strip poker.
PlayboyCasino.com provides a fun and secure environment for first-time
visitors to get in on the action. Users can begin by opting to play for
fun, with 1000 free demo chips, then sign up to try their luck when they're
ready to play for real money. The interface is carefully designed to bring
the excitement of Playboy-branded casino gaming to users 24 hours a day, in
an easy-to-use format with realistic sound effects and graphics that give
the look and feel of a real casino. Inside the casino, players will find
over 50 casino games, including roulette, blackjack, stud poker, baccarat,
Sic Bo and craps; a number of video poker and 3-reel slots games; and
special offerings like feature slots, multi-hand blackjack, power poker, and
a slot featuring Playboy magazine icon Little Annie Fanny.
PlayboyCasino.com will continue to grow its offerings by regularly
introducing the newest in cutting-edge online casino games. Visitors will
receive new games as they become available.
Users can choose to activate the virtual PlayboyCasino.com using the method
that works best for them. A prominently displayed button on the casino
home page enables consumers to easily request a copy of the free
PlayboyCasino.com CD ROM via mail. Alternatively, the casino's games can be
installed to desktops via a 7.3 MB download, or played via Flash interface.
All games are available free of charge.
Establishing a password-protected account is safe and easy, and consumers
can choose the method of payment that works best for them from among credit
card, debit card, cheque or bank transfer options. Once a personal account
is established, gamers can utilize the account for both PlayboyCasino.com
and PlayboySportsBook.com action. Accounts are completely flexible; funds
can be deposited or withdrawn at any time completely free of charge, and all betting is tax-free. The
minimum stakes vary by game, but full easy-to-follow instructions and
information are available throughout the casino. All games are played with
Playboy Casino chips (credits), with one casino chip valued at £1 (GB) or
equivalent, as betting is available in 23 currencies. PlayboyCasino.com is
currently available in English and will add Spanish, Cantonese and Italian.
As with the other Playboy Internet Gaming sites, PlayboyCasino.com is hosted
by Playboy's first-ever online Bunny, Deanna the Playboy Betting Bunny
(Playboy magazine's Miss May 1998). Her recognizable Playboy Bunny Costume
will harken users back to the days of the Playboy Casinos, and serve as a
fun way to navigate through the site. Her recognizable Rabbit Head
cufflinks can also be found when she serves as dealer, doling out cards at
the PlayboyCasino.com tables.
'The Playboy brand has always been associated with a glamorous and
luxurious lifestyle, and our past casino business still resonates with our
customers,' said Larry Lux, president, Playboy.com. 'With the strength of
our brand comes the customer reach, international renown and credibility
that will enable us to make a significant impact in the online wagering
'This initiative brings the Playboy Casino experience to a whole new online
audience,' added Paul Kallis, executive vice president and managing
director, Playboy Internet Gaming. 'And, consumers looking for a
comfortable online wagering environment are already supporting Playboy
Internet Gaming. In fact, the Playboy Betting Bunny's recent promotional
tour in London on behalf of PlayboySportsBook.com resulted in a 28% increase
in punters from the U.K.'
Opening of accounts, bet processing or financial transactions will not take
place from individuals residing in territories online casino gambling is
illegal. The site is powered by Ladbrokes eGaming Limited, the betting and
gaming division of Hilton Group plc., and is licensed and operated out of