|The first Mega resort to open in Atlantic City in decades, the $1.1 billion Borgata Hotel, Casino & Spa will be one of the most technologically advanced casino resorts in the world, with high tech infrastructure underpinning just about everything. Unfortunately, this being the US, Internet gambling is off the menu, despite the high-speed Internet access in each of the 2,002 rooms. There’s also a wireless Internet system, which will be handy for laptop-wielding conventioneers. The grand opening is set for Thursday this week.|
Customer service will be almost omniscient, with reception able to view a customer’s gambling history before answering the phone. The receptionist will know how often the customer has called or emailed Borgata, who the customer talked to and what marketing offers he has received.
Rooms can be displayed on colour monitors at registration, should you wish to upgrade, and guests can pay their hotel bill with gambling points.
The employee side of things will be equally high-tech, each employee having a private voice mailbox and e-mail address, and the option of logging on to the Internet from any of 30 employee-only computers, including those in the Internet lounge and the Internet cafe. Microchips are sewn into employee uniforms.
Incentive cash will be via noncashable credits on the slot machine. And none of the slot machines will accept or dispense coins - all payouts are by bar-coded ticket.
'We have an incredible amount of capabilities we can employ at a whim. It really becomes now a matter of what it is we want to do and how to do it. It's no longer an issue of, 'Can we make this happen?'' said David Farlin, Borgata vice president of information technology.
'What we're beginning with is what everyone else has just arrived at after 15 years,' he said.
Now, if only Farlin could persuade the US government to enter the 21st century and embrace Internet gambling…..