Targeting 200 million China Mobile gamers
By staff
London, UK - 3rd July 2003. ROK Corporation, a leading mobile gaming content and service vendor, has today announced details of a Joint Venture (JV) with Beijing New Net Science & Technology Development Limited (New Net), a Beijing registered company, to develop and operate a suite of SMS and Java games for play on mobile handsets in China. The JV, named 'ROK - Beijing New

Net Science & Technology Development Limited', will see ROK supplying its existing mobile gaming technology under license, and investing capital, in exchange for 47.5% of the JV's equity. The JV will be run by a revenue share scheme between ROK, New-Net and the Mobile Network Operator (MNO) of choice, China Mobile.

The JV will employ ROK's cutting edge gaming software technology and New Net's existing web portal and equipment to offer a range of mobile games, including interactive games such as SMS and Java mobile scratch-card games. 'We are absolutely delighted to bring our mobile games to China, and are very much looking forward to working in this exciting market.' Said Jonathan Kendrick, CEO of ROK Corporation. 'The deployment of our cutting-edge gaming technology in conjunction with New Net is expected to be very fruitful for both ROK and New Net, and for China Mobile.'

New Net operates the official web site of the Beijing Welfare Lottery (, and also enjoys exclusive rights to distribute lottery information from the Welfare and Sports lotteries in Beijing. New Net's shareholder's parent companies include Beijing Enterprises Holdings, which is the primary commercial vehicle of the Beijing Municipal People's Government.

'The fact that ROK is a British company and New Net are related to a Chinese state body makes this JV quite unique', Kendrick added.

About ROK:

ROK Corporation is a leading mobile entertainment vendor, providing cutting-edge technologies and services delivered via telephony, the internet and digital/electronic communications. ROK specialise in providing gaming portfolios. For more information about ROK, please visit

Matt Cooper harvard public relations

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