|Satellite broadcaster SkyTV has reached an agreement with gaming channel Avago over changes to Avago’s gaming offering. Sky Subscriber Services Ltd (SSSL), which is responsible for interactive services on the Sky platform, had set a 21 July deadline for gaming operators to remove casino-style interactive TV services. |
The decision was prompted by concerns from the UK government and Gaming Board over the growth in iTV gambling services, and the legal confusion over the services. Last month SSSL told operators that any games such as roulette-based games, dice games, card games and any game which has been classified as a banker's game by the 1968 Gaming laws would not be allowed.
Avago has built up a customer base of 100,000 paying viewers in the UK in less than a year. In addition to its numbers game, it has now expanded its interactive games to include dice, hi/lo and Instants scratchcards.
When Sky announced its decision to stop gaming operators on its platform, Neil Macdonald, managing director of Avago operator DITG said that that Avago's games operate within Sky's new policy. Avago consulted with its legal team “to ensure that we are compliant”.