Record Lottery sales, courtesy new marketing strategy
By maddy
Keep games fresh and payoffs healthy! That's the new marketing strategy Kansas Lottery put into practice, which translated to record sales.

The Associated Press reported that sales topped $202.9 million for fiscal year 2003, which ended June 30, an increase of $12.9 million from the previous year. Thanks to the huge payoff, Kansas Lottery (kslottery.com) transferred $62.9 million to the state. $50 million from it would be transferred to the state gaming fund to finance economic development initiatives. The lottery paid $107.6 million in prizes and $11.7 million to ticket retailers till mid-2003.

In 2003, the lottery introduced 82 new instant games, which allows the player to purchase a ticket and scratch off the card to reveal prizes. Van Petten said that was an increase from the 52 new games in 2002. Legislators also approved the way the proceeds from the lottery were transferred to the state allowing the lottery to increase the dollar value of prizes, while following statutory obligations.

 
 
 
 
 
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