|The August 4th issue of ESPN the Magazine includes an in-depth feature article on the operations of BoDog Sportsbook & Casino entitled 'Click n' Pick'.|
Written by EPSN's sports business reporter, Darren Rovell, the article details the rise of BoDog to it's current status in the industry as a leader.
'We've worked very hard to make BoDog what it is today,' said BoDog President, Rob Gillespie. 'To have one of the world's largest sports media organizations recognize our efforts is a big moment for this company.'
The article was part of a series in the issue entitled 'Betting Nation' detailing the sports betting industry and its growing popularity and acceptance.
BoDog was the only online operation featured.
Gillespie and BoDog's Chief Software Architect, Carl Schmidt, were interviewed by Rovell when he visited their offices in late June.
'Mr. Rovell indicated while he was here that he chose to feature BoDog because of our innovation,' said Gillespie. 'From software development to marketing to unique wager types, we're an industry leader in innovation.'
This marks the second time ESPN has covered BoDog. In February 2003 Rovell wrote about the LeBron James Shoe Props.
'Much like we do with our players we take care in fostering relationships with the mainstream media,' said Gillespie. 'We're grateful for the coverage ESPN has given us.'
The issue features Florida Marlins rookie sensation Dontrelle Willis on the cover and on Wednesday the first 2,000 attending the Marlins vs. Diamondbacks were given complimentary copies.
'We've had a number of people who were actually introduced to us via the article,' said Gillespie. 'We've had a great number of people signing up saying 'I read about you in ESPN the Magazine''.
The August 4th issue of ESPN the Magazine hit newstands late last week and features Dontrelle Willis on the cover.