|Betdaq, the second largest UK-based betting exchange after Betfair, is launching a mobile betting service for personal digital assistants (PDA).|
The service will run on any PDA operating Microsoft's Pocket PC software. These include the XDA, the combined PDA and mobile phone sold by O2, and the Hewlett- Packard iPaq, but not on Palm PDAs.
Gamblers on the hoof can now use their Internet enabled PDAs to bet directly from the Betdaq site. A demonstration of the service was held at the Glorious Goodwood race meeting in West Sussex, where gamblers were able to compare on track bookies’ prices with those from the betting exchanges.
Betdaq is based in Ireland and backed by Dermot Desmond, the Irish investor who also owns London City Airport and a substantial holding in Celtic football club.
Betting exchanges have been attacked by the highstreet bookmakers in the UK and Australia, including Ladbrokes and William Hill, for creating an 'unlicensed free for all'. The exchanges have grown massively since the first, Betfair, was launched three years ago. As the exchanges act as market, matching punters and layers of bets, they tend to offer more competitive odds than mainstream bookmakers.
However, both Betfair and Betdaq have bookmakers licences, in Betdaq'scase both in the UK and Ireland.