|NDS SOLUTION DELIVERS ‘WHO WANTS TO BE A MILLIONAIRE’ APPLICATION TO MULTIPLE TV PLATFORMS|
· NDS Value@TV™ interactive solution enables delivery of new application across multi-platforms
· ‘Who Wants To Be a Millionaire’ interactive launches to cable and satellite viewers in Israel
· NDS extends global expertise to develop and enable delivery of interactive applications to multiple middleware
London, UK – August 18, 2003: NDS, a News Corporation company and a leading provider of technology solutions for digital pay-TV, enables delivery of ‘Who Wants To Be A Millionaire’ to multi-platforms across multiple middleware within Israel. The application, delivered by EMTV, providers of interactive direct marketing services, uses NDS’s Value@TV™ interactive infrastructure and Production Suite.
Interactive solutions crafted using the NDS Value@TV technology will work across multiple digital platforms irrespective of the underlying middleware. The ‘Who Wants To Be A Millionaire’ show has been deployed in Israel on cable and satellite platforms that use NDS Core™ and OpenTV middleware.
Gadi Tirosh, NDS VP Product Marketing said: “The launch of this new interactive application across multi-platforms and multiple middleware is a testament to NDS’s expertise in deploying complex applications over very different broadcast platforms and middleware. NDS is unique in this capability.”
This launch follows several other successful multi-platform deployments including:
· QVC on Sky digital and Telewest cable services in the UK
· MTV Europe Sky digital and Telewest cable in the UK
· Music Choice Europe on Sky digital and Digital+ in Spain
“NDS believes that the ability to transfer interactive applications across different platforms and middleware is a key issue for channel providers that want to deploy interactive applications in diverse markets” added Tirosh. “Operators, channels and consumers will experience a seamless transition from platform to platform, middleware to middleware.”
NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.
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