ICE 2004
By staff
London shows of significant political importance, states Harding

Nick Harding, a leading member of the UK gaming industry, believes that January’s ICE and ATEI shows in London have a major role to play in helping to shape perceptions of the industry in the lead-up to deregulation of Britain’s gaming laws.

Harding – who is Managing Director of the RAL Group, the biggest operator of adult gaming centres in the UK, a Trustee on the Gambling Industry Charitable Trust (GICT) and Secretary and Founder of the Interactive Gaming, Gambling and Betting Association (iGGBA) – is confident that the two co-located exhibitions will serve as a compelling shop window for the industry.

He explained: “Whilst the reputation enjoyed by ICE and ATEI is quite rightly based on their ability to facilitate business and international trade, there is also a political dimension which goes largely unrecognised.

“We are talking about the two best exhibitions in the world and they provide an unbeatable platform for us to opinion-form our legislators, decision makers and elected representatives. In short, it’s the best three-day PR opportunity we’ve got to demonstrate the type of people we are, the type of products we provide and the undertakings we make to provide the population at large with socially responsible entertainment.”

ICE takes place at Earls Court 2, London, UK on 27-29 January 2004. For more information visit

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