|NovaMedia UK, the leading charity lottery operator in Europe has launched its sports betting platform on website, www.GoodLot.com. The site is powered by 1X Inc. software using the MARS (Managed Risk Sportsbook) sports betting exchange.|
NovaMedia has pledged to donate 10% of its sports betting proceeds to charities such as Unicef, Amnesty International and the World Wildlife Fund. To date, the company has made over 3 Billion Euros in charitable contributions from the sale of its charity lottery tickets.
Keeping everything transparent is a number one priority for the charitable group and Annemiek Hoogenboom, the CEO of Novamedia UK pointed out “Because we support charities regulatory compliance is a number one priority for GoodLot..the sports exchange is built from the ground up to be compliant with ‘know your customer’ and other stringent regulations.”