Kerzner to build Dubai resort
By paul
International casino resort company Kerzner is to build its next lost city in Dubai, Monday's Wall Street Journal reported.

Kerzner International Ltd. is to develop a $650 million Arabian-inspired resort in the United Arab Emirates city, along the lines of its Casino Atlantis resort in the Bahamas.

The resort will be called the Palm, and is Kerzner’s first attempt to export the concept of its Bahamian resort worldwide. The resort will be built on Palm Island, Jumeirah, one of two palm-tree-shaped man-made islands that are being constructed off the coast of Dubai. It will have 2,000 rooms, built in two phases and a watery theme park designed for more than 5,000 people a day.

Kerzner International is also looking to take the Atlantis brand to Asia and Europe, said Butch Kerzner, president of the Bahamas-based company. Butch Kerzner is the son of Sol Kerzner, the company's chairman and chief executive who is known as the Sun King for developing the Sun City resort in his native South Africa.

While Kerzner expands into Asia, it has abandoned its plans for interactive expansion with its former online casino now redirecting to the company’s Bahamian resort website.

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