|Casinoforcharities.com, a new web casino launched today, is offering online punters their first opportunity to bet on a UK site that will generate cash for charities. Nine years after the National Lottery established gaming as a legitimate funding route for UK charities, the new website, backed by publicly-quoted Gaming Corporation PLC, a leading operator of interactive gaming portals, will donate 10% of its gross profits to charities. Donations will meet charities’ less glamorous but essential running expenses rather than more popular big-ticket projects such as the Millennium Dome. Casinoforcharities.com wants to hear from charities who are interested in taking part. |
According to research conducted on behalf of Casinoforcharities.com by Taylor Nelson Sofres, the UK public is now comfortable with charities being funded by the proceeds of gambling. A total of 66% of the 1000 people surveyed were happy with charities raising money this way. Although the “lottery generation” of 16 to 24 year olds showed the greatest support at over 80%, over half of all older age groups also showed approval.
In establishing the venture, Casinosforcharities.com found that many charities find it easy to raise funds for capital projects, such as new buildings and equipment, but struggle to fund essential running expenses such as postage, rent or utility bills. Charities that wish to receive such support will be selected on the basis of their ability to ensure that donations are effectively used to give the maximum benefit to the wider community. Players are encouraged to nominate charities for donations, and will be kept informed as and when the donations are made. Christies against Cancer (www.christies.org) is one of the first charities to take donations from the site.
Casinoforcharities.com offers players a range of online versions of popular games including blackjack, baccarat and poker, as well as slot machine and novelty games. Stakes are placed using casino credits that can be purchased using credit and debit cards, to which winnings can also be credited. Casinoforcharities.com pays out 97% of stakes placed as winnings as against only 50% on the National Lottery. The site’s encryption and cash processing meet the strictest standards.
Justin Drummond, chief executive of Gaming Corporation, said:
“The National Lottery has established gaming as an acceptable way for charities to raise money. Casinoforcharities.com now gives online players the chance to make a contribution to charity while participating in gaming. Just like the Lottery, we’re making gaming a pastime that offers a social benefit. We’ve also built the donation model around the need that many charities have to cover their running expenses as well as their capital costs. We expect the 10% of profits we donate to greatly benefit the selected charities.”
For further information, please contact:
Gaming Corporation PLC
020 7349 4300
Graham Prince/Jenny Leahy
Gresham PR Ltd.
020 7404 9000