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By staff has taken old idea and made it better nine years later. The National Lottery, since 1994, has been using gaming as a funding route for UK charities, now publicly-quoted Gaming Corporation PLC has taken that idea into the 21st century by donating 10% of its gross profits to charities.

What charities you ask? Nothing pie in the sky according to the company. They are more interested in helping ‘less glamorous charities’ rather that the big-ticket projects such as the Millennium Dome that are almost exclusive domain of the UK National Lottery. Christies against Cancer ( is one of the first charities to take donations from the site.

The project has generated the most interest with “The Lottery Generation” (up to 24 years old) but proves popular with the older crowds as well with 66% of those surveyed supporting the idea.

“The National Lottery has established gaming as an acceptable way for charities to raise money. now gives online players the chance to make a contribution to charity while participating in gaming. Just like the Lottery, we’re making gaming a pastime that offers a social benefit. We’ve also built the donation model around the need that many charities have to cover their running expenses as well as their capital costs. We expect the 10% of profits we donate to greatly benefit the selected charities.” Said Justin Drummond, chief executive of Gaming Corporation.

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