|Park Place Entertainment, which operates Parkplace.com shares top honors for offering customers the best online experience. The recognition was given by the Customer Respect Group, an International research and consulting firm which monitors customer experiences online.|
The detailed study ranked Park Place in a tie for first place in the casino resort industry. And tied for second place in the overall hotel, resort and casino category, scoring 8.5 out of 10 points. Customer Respect monitors over 1,000 company web sites across industries and creates an individual Customer Respect Index based on 25 separate attributes – like simplicity, responsiveness, transparency and attitude.
Thorsten Ganz, VP Research, CustomerRespect.com said, 'Park Place impressed us with quick responses to online inquiries and an easy-to-use site by providing online customers with a good experience and treating them just as respectfully as when they are in the casino will improve customer satisfaction and loyalty.'
Commenting on the honors, Park Place President and CEO Wallace R. Barr said, 'When we launched our redesigned family of web sites early this year, we had one goal in mind - to make our customers' online experience the best in the industry - simple, painless, informative and efficient'. The Casino operator currently offers Connection Card customer loyalty program or 'ticket-in, ticket-out' slot offerings, to serve customers better.
Early this September, www.parkplace.com, was named 'Best Web Site' in the gaming industry by the American Gaming Association at the Global Gaming Expo. The company has also created websites for its domestic casino resorts, the Bally's, Caesars, Flamingo, Grand Casinos, Hilton and Paris brands.