North America's 1st online sportsbook offers casino thrills
By staff
Dublin, October 02 - Sports fans in search of a richly themed gaming experience need look no further than Sports Interaction Casino - the result of a collaboration between leading sportsbook Sports Interaction and Playtech, developers of high-end gaming platforms. Sports Interaction Casino will operate under the auspices of the Kahnawake Gaming Commission.

Available in both download and Flash versions, Sports Interaction Casino boasts over 60 games, a sophisticated 3D Lobby, a host of innovative user retention features such as real time game and transaction histories, VIP rating, a cash-convertible Comp Points scheme and participation in

Playtech's progressive jackpot network,

Sports Interaction, established since 1997 and located in Kahnawake Mohawk Territory, Canada, was the first online sportsbook to be fully licensed and regulated in North America. By offering an entertaining yet easy to grasp

online betting service, backed up by 24-hour customer support, Sports Interaction succeeded in wooing many traditional sports fans put off by the complexity of early online betting sites.

By offering the same level of functional simplicity, excellent customer service and quick payouts in the Sports Interaction casino, which has made the sportsbook such a hit, they aim to meet the high expectations of their existing members while targeting a broad sports- entertainment audience across the world.

'The challenge for us,' remarked Playtech marketing director Dana A. Ziv, 'was to encourage Sport Interaction's existing customers to try a new gaming experience - but spare them the headache of having to open new player

accounts and register credit cards.'

The result was the close integration of the two parties' systems and the co-development of a mechanism to allow players move funds freely between the two systems as well as full account synchronization between sportsbook and casino.

The benefits of such a thorough integration to both operator and player are clear. By providing fans with a one-time account registration capability, the user experience has effectively been unified across the two systems and

ensures the highest possible ratio of casino signups from amongst existing players.

The launch of Sports Interaction Casino compliments Playtech's growing portfolio of tier 1 operators from around the world, the list of which can be found at

More on Sports Interaction

Sports Interaction, established since 1997 and located in Kahnawake Mohawk Territory, Canada, is the first online sportsbook to be fully licensed and regulated in North America. Subject to Las Vegas type regulation overseen by

the Kahnawake Gaming Commission, Sports Interaction offers sports fans an unparalleled sports betting service which is simple to use, convenient and safe with such features as 24-hour online access and customer service and the world's easiest to use Internet betting system.



Dana Ziv

Marketing Director, Playtech

Tel: +972-3-613-9990 ext 131

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