Gambling Online Magazine Partners with Men’s Edge
By staff
Highbury House Communicatons, parent company of Gambling Online Magazine, is pleased to announce the premier issue of Men’s Edge Magazine. This fitness/lifestyle publication delivers an audience of affluent, active males in the 29 to 50 age group. This is an untapped market with disposable income that the current fitness titles overlook.

Avg Household Income = $69,000

Avg Age = 35

College Educated = 78%

Statistics:

* Males in the 35-54 age category represent a market of over 40 million consumers. Source (US Census Bureau)

* Magazines outperform TV in reaching adults. Source (Nielsen, MRI Fall 2002)

* Heavy Magazine users tend to be affluent, educated, and employed in professional positions more so then heavy TV viewers. Source (MRI Fall 2002)

Men’s Edge will distribute 150,000 copies through major chain book retailers and national grocery store as well as targeted distribution in select health clubs. The premier issue will hit the newsstands the first week of January- just in time for the playoffs!

Editorial Synopsis:

Health Beat – latest on news and heath

Nutrition – Diet supplements, recipes for success

Sex – tip, techniques and health issues

Personal Care – from the obvious to just making “scents”

Fashion – from working out to out of town

Travel – where to get away to get extreme

Business Briefs – your formula for success

Behind the Wheel – the latest in automotive trends

Cinema – chick flicks, guy films, latest DVDs. We see ‘em before you have to!

Music – the mandatory “in the dash” & the rest we just call “trash”

Gadgets – the latest in electronic accessories

Gambling Online Magazine has partnered with Men’s Edge to deliver premier issue incentive rates for online casinos. We will only allow 3 online properties to participate within the publication.

For more details and premier issue rates, please contact Eric Morris at emorris@hhcus.com or call (678) 594-2996.

 
 
 
 
 
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