|A new, low-cost, smart card system called Unipoints is set to remove the need for members or visitors of a casino to carry cash or membership cards. The Unipoints Smart Card System is the result of over 8 years development by leading technology entrepreneur Christopher Curry - co-founder of Acorn Computers and electronic cash specialists General Information Systems.|
The new smart card technology will offer real benefits to the gaming industry, allowing casino operators, for the first time, to harness technology to effectively reduce the problems and issues associated with running gaming establishments – whether it runs an open or closed membership policy.
Christopher Curry, CEO of GIS, the company that developed the Unipoints System, commented:
“Although each gaming jurisdiction is governed by its own laws, casino managers the world over face the same day to day operational challenges - running an efficient membership programme, creating a secure gaming environment, eliminating theft and customer churn and ultimately delivering healthy profits. Unipoints Smart Card System provides a real solution to each and every one of these operational challenges, whilst at the same time delivering them in an easy to use, secure and low cost package.
Not only does the Unipoints Smart Card act as an electronic purse, the card doubles up as:
· a membership and identity pass
· a payment device at vending machines and tables
· a loyalty and complimentary mechanism
Unipoints is a self-contained “Card Management” system that can be run from a standard PC and requires little or no computer skills to install or operate. Through it, casinos can easily and securely configure the smart cards to do exactly what they want – for example, act as a membership card and or security pass, removing the need for identification checks. Similarly, the system allows operators to load value or cash onto a card – typically branded in a venue’s own house-style.
Christopher Curry continued:
“Whilst smart card solutions have been in existence for a number of years, issues of cost have prevented them from being applied in many day-to-day leisure environments. Unipoints overcomes these issues and we are confident that the system can help the industry to run tighter operational controls. Furthermore, the system collects valuable data on customers, providing an easy to read analysis and helping operators to make better informed decisions on their customers.”
For further information on Unipoints, go to www.unipoints.co.uk or telephone GIS on +44 (0)1223 462200.