Ukbetting branches into casino games
By paul
Ukbetting, the UK-based online bookmaker and sports information service, is expanding into casino, poker and numbers games, Peter Dubens, executive vice chairman said. In an interview with The Wall Street Transcript, Dubens said the new games are part of an attempt to expand from its roots as a sports betting and information operation. Ukbetting now offers betting via mobile devices and over the phone in addition to Internet betting, Dubens said.

Dubens said that the strategy for Ukbetting in integrating the acquisitions it has made are to drive customers from the sports information side of the site through to the betting operation, resulting in free traffic.

The sports information operation is nearing profitability, Dubens said compared to a loss of almost £1 million ($1.67 million) per month when it was bought by UKbetting.

ukbetting has acquired three UK-based sports information operations - Sporting Life, TeamTalk, and Sportal, and three Internet sports betting operations -, and

About 98% of the sports betting punters are UK-based, Dubens said, but the sports information site gets visitors from Europe and Asia, Dubens added. Although the UK regulations allow bookmakers to take bets from other countries, Dubens said that the company isnít yet marketing to continental Europe, and it doesnít take bets originating from the US.

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