SportXction targets 13 million
By staff
Interactive Systems Worldwide Inc. announced today that its wholly owned subsidiary, Global Interactive Gaming Limited (GIG), has launched its play-by-play mobile wagering product in conjunction with its betting partner UK Betting plc. This product is to be initially offered to one of the world's largest mobile operators with over 13 million UK customers.

The SportXction System will be made available through an existing suite of products offered by ukbetting plc to its WAP enabled users. The new mobile platform now enables users the freedom to play SportXction during a live match from anywhere. Users can now watch live sports at home, at sports bars and cafes or even at the Stadium and make real-time wagers through their mobile phone on events as they happen.

The mobile market in the UK is one of the most mature and sophisticated markets in the world with four major suppliers. It currently has a total subscriber base of over 47 million users. Mobile phone penetration in the UK is also among the highest in the world, after U.S, Japan.

The launch of the new play-by-play mobile betting product comes hot on the heels of the recent strategic partnership concluded with Hauppauge WinTV as ISWI seeks to roll out its system across all major delivery platforms to allow users to bet on live sports as the action unfolds.

Barry Mindes, Chairman and CEO of ISWI, said, 'We are pursuing relationships which will provide access for SportXction's play-by-play wagering software to all major distribution platforms, of which mobile is a significant milestone. The mobile platform gives our users complete freedom to play our game anywhere, including sitting in the stands at the stadium watching the game, a feature not available with fixed line Internet products or even interactive TV.'

Ben Warn, Commercial Director at UK Betting adds, 'We are very excited about this new distribution platform for the SportXction live betting product. Because live betting is intrinsically linked to live sports this new platform will now enable our users complete freedom to play along whilst they watch.'

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