Online fantasy sports domain MondoGoal.com has signed a deal with Spanish football giant Real Madrid that will see it create and promote team-branded experiences based around the ten-time European champion.
MondoGoal.com stated that it already uses ‘the adoption of a new form of engagement with fans of clubs not used to fantasy play’ to offer ‘major weekly cash prizes’ and the new deal will see it permitted to utilise Real Madrid club images and assets.
“With heritage that includes DiStefano, Beckham, Zidane, Raul, Figo and now the legendary Cristiano Ronaldo, Real Madrid becomes the latest marquee partner for MondoGoal.com,” said Shergul Arshad, Chief Executive Officer for Isle Of Man and UK-licensed MondoGoal.com.
“Passionate Real Madrid fans will now be able to compete amongst each other for cash and prizes. We're looking forward to seeing the power of the Real Madrid global brand at work for MondoGoal.com.”
MondoGoal.com, which concentrates on attracting players from the UK, United States, Canada, Ireland, Italy and Brazil, declared that it has handed out over £1 million ($1.4 million) in cash prizes since launching in 2014. It allows funded players to create their own fantasy squad of eleven footballers and participate in head-to-head competitions or take part in multi-user tournaments.
“MondoGoal.com represents a unique platform for Real Madrid fans around the world to compete and show off their skills as managers,” said Rafael De Los Santos, Digital Head for Real Madrid, which currently sits third in Spain’s La Liga and is through to the quarter-finals of this season’s UEFA Champions League.
“Our fan base can now select players from different competitions and compete for prizes on a daily basis. At Real Madrid, we view fan engagement heading into the future as a top priority and we wanted to select the very best daily fantasy football platform out there.”