Online gaming and sportsbetting platform provider OpenBet has signed a deal to provide the PlayNow.com domain from the British Columbia Lottery Corporation (BCLC) with its Sports Pools innovation.
London-based OpenBet stated that the launch of Sports Pools is set to be a first for a Canadian regulated online gambling site as it will engage ‘all levels of fans with their favourite sports’ without requiring knowledge of ‘sportsbook odds’.
For a CAD$5 ($3.85) buy-in, players at PlayNow.com will be able to test their sports knowledge against others for a chance to win or share a prize pool. Sports Pools sees participants attempt to select as many winning outcomes as possible from a betting card with the cash going to the competitor with the most correct picks.
OpenBet declared that its platform and centralised player account management system were instrumental in the BCLC premiering an initial online offering in June of 2010 and that it has since worked ‘closely’ with the state-owned operator by continuing to ‘develop the offering through new games like Sports Pools’.
“We are delighted to continue our work with the BCLC through the launch of Sports Pools,” said Jeremy Thompson-Hill, Chief Executive Officer for OpenBet.
“OpenBet is focused on working with our customers to develop technology that offers a superior player experience with new entertaining ways to play. Sports Pools is a great new product for the BCLC and one we have been pleased to work with [it] in developing.”
For its part, the BCLC stated that it offers ‘socially responsible gaming entertainment’ with the launch of Sports Pools expected to help it to generate income ‘to benefit all British Columbians’.
“Sports Pools offers sports fans an innovative and easy point of entry into sportsbetting that is fun and appealing,” said Monica Bohm, eGaming Vice-President for the BCLC.
“It is another example of PlayNow.com delivering the very best in gambling entertainment to British Columbians while helping communities across the province grow.”