AC Turned On
By staff
The Associated Press reports that authorities in Atlantic City in charge of promoting the east coast’s gambling capitol for all it is worth have decided upon the slogan “Atlantic City -- Always Turned On.” The catchphrase, and a logo to go with it, will be used by the Atlantic City Convention & Visitors Authority in sales pitches, on promotional literature and when appealing to those who will plan meetings and conventions in AC.

“Losers” in the ad consideration included other interesting slogans, including satirical joke entries offered by the AP, such as “Slots ‘R Us,” “Come, Spend Your Grandchildren's Inheritance.” A more serious slogan, but sounding rather flat, was, “America's Favorite Playground,” which has been taken and used already.

“Always Turned On” is, as the AP suggested, “a little suggestive, a little electric.” But, in that, probably not a bad slogan at all.

Reaction to the new description of AC has been reportedly favorable.

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