|The Associated Press reports that authorities in Atlantic City in charge of promoting the east coast’s gambling capitol for all it is worth have decided upon the slogan “Atlantic City -- Always Turned On.” The catchphrase, and a logo to go with it, will be used by the Atlantic City Convention & Visitors Authority in sales pitches, on promotional literature and when appealing to those who will plan meetings and conventions in AC. |
“Losers” in the ad consideration included other interesting slogans, including satirical joke entries offered by the AP, such as “Slots ‘R Us,” “Come, Spend Your Grandchildren's Inheritance.” A more serious slogan, but sounding rather flat, was, “America's Favorite Playground,” which has been taken and used already.
“Always Turned On” is, as the AP suggested, “a little suggestive, a little electric.” But, in that, probably not a bad slogan at all.
Reaction to the new description of AC has been reportedly favorable.