|London, UK – October 27, 2003: NDS, a News Corporation company and a leading provider of technology solutions for digital pay-TV, has launched NDS RapiAd, an interactive TV advertising production service. Hosted and supported by NDS, RapiAd enables advertisers to create, preview and submit a new interactive TV advertisement in less than one hour. The service can be accessed from a normal desktop making the process simple and intuitive. RapiAd significantly cuts production time and enables the advertiser to deploy ads on multiple broadcasters on the BSkyB digital satellite platform, and in time on other platforms.|
A number of agencies have already trialled the NDS RapiAd service. Toby Hack, Head of interactive TV at Media agency OMD UK commented: 'We have been trialling NDS RapiAd for some time and found it to be highly intuitive. NDS RapiAd makes it quick and easy to create iTV ad campaigns and helps us focus on creating successful campaigns. We don't have to think about the technology, we can just get on with it.'
The NDS RapiAd service has also been accredited by Sky Interactive, as part of their recently launched WTVML advertising template strategy. Will Harding, Commercial Director at Sky Interactive commented: 'I am delighted that NDS RapiAd has become the latest interactive TV advertising authoring tool to be accredited by Sky Interactive. The launch of RapiAd is a sign of the growing confidence in interactive TV shown by brands and advertisers and also the success of Sky Interactive's WTVML solution for interactive advertising.'
Rahul Chakkara, NDS Director, Interactive TV Solutions said: 'The increasing volume of iAds on Sky shows that the interactive TV advertising segment is gaining traction in the UK. NDS RapiAd provides a significant leap forward, taking away the pain of creating interactive TV adverts. NDS RapiAd service is built on a very simple idea – make it simple and easy, allowing advertisers to be more creative and productive.”
NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.
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