|TRADOS Inc, one of the leading language technology solution company’s announced today that Tab Limited will deploy TRADOS GXT to manage the globalization of TAB's racing and sports betting websites, www.racetab.com.au and www.sportstab.com.au. |
The new solution provides a collaborative framework for sharing and storing multilingual content and automating the associated business processes of updating and adapting it for worldwide betting markets.
Five months ago, TAB began a project to upgrade the technology infrastructure behind its Internet betting websites. To facilitate this project, Tab has engaged a consortium of specialist companies including TRADOS, Microsoft and Avanade for it’s Internet betting platform.
Tab Limited is an Australian-based provider of entertainment services, specializing in wagering, media and gaming with annual turnover over AUD$4.6 billion. TRADOS currently has over 3500 corporate customers and shipped more than 67,000 products globally.
In 1997, TAB was one of the first companies in the world to offer totalizator wagering through the Internet and since then TAB's Internet turnover has since grown to more than AUD$300 million per annum. The online wagering operator is currently dealing with growing customer base across multiple languages, time zones and currencies.
'Tab Limited has spent a considerable amount of time evaluating various translation and globalization solutions from around the world and chose TRADOS as the best solution for the requirements,' said Peter Kadar, CEO, Tab Limited.
The company’s main issue was integrating with minimal effort the existing legacy systems and the new technology TAB was deploying.
'If a large proportion of our customers cannot get their bet on 30 seconds before a race starts, then we are not providing the service they require, so a robust and reliable solution is imperative,' adds Peter Kadar.