|Victor Chandler Poker, the online poker product run by leading independent bookmaking firm Victor Chandler, today announced the relaunch of its popular site at www.vcpoker.com. The new site is the first in the sector to break away from the traditional presentation of online poker and employ a highly-branded, mass market approach to broaden its appeal within the wider online marketplace.|
Written and designed in house, the new site features a range of new content within an attractive, easy to use and brand-led environment. In a move that mirrors Victor Chandler Poker’s overall customer acquisition strategy, the new site is specifically designed to appeal to players of all levels of experience, contrasting with the approach taken by many poker operators who aim their products squarely at existing fans of the game.
Developments to the new site include a poker school offering tips and advice to beginners, a reorganised support section, a community section that nurtures the important community aspect of online poker and a wealth of marketing information that not only drives an interest in Victor Chandler Poker, but also in the game itself.
Gill Leivesley, managing director, Victor Chandler Games Division said the new site “demonstrates how Victor Chandler are leading the field in terms of innovation in brand development within the online poker market.” Leivesley goes on to add that “Consumers have already demonstrated the mass market appeal of poker through the success of televised poker and the growth of online poker, and we feel that its crucial for the game that online operators provide the tools, information and brand environment in which to nurture this appetite for the game.”
Victor Chandler Poker already has thousands of regular players, and is the fastest growing poker site in Europe. Featuring state of the art software, it combines fast-paced Texas Hold’em ring games and tournaments within a friendly, community orientated environment. Through it’s uniquely flexible white labelling service, the Victor Chandler Games Division also provides poker rooms for some of the country’s leading brands including Freeserve, FHM, Racing Post, Rivals.net, Football365 and Red Hot TV.
The launch of the new site is accompanied by a far-reaching communications campaign that includes extensive online advertising, CRM activities and a specially produced viral for distribution to existing seed lists.
For more information or hi-res screenshots, please contact Simon Prodger, Victor Chandler Worldwide, 020 7292 0069 and firstname.lastname@example.org.