Park Place Internet Campaign Passes Half-Million Mark
By Philip
The internet has proved to be a massive boon for Park Place Entertainment, who have announced that so far this year, they have sold more than half a million domestic room nights through its eighteen web sites, thatís 31% more than in all of 2002.

'Selling more than half-a-million room nights directly through our own web sites in less than a year is a major achievement,' said Park Place President and Chief Executive Officer Wallace R. Barr.

'Earlier this year, we launched our redesigned family of sites for our major brands -- Caesars, Bally's, Paris, Flamingo, Grand Casinos and Hilton casinos. In a very short time, we have created a set of products that deliver what online customers want most -- accurate information, powerful reservation tools and a well-designed, user-friendly web experience.'

This year the company's main site, was named best website in the gaming industry by the American Gaming Association and Park Place shared top honors for delivering the best online customer experience in the casino resort industry, according to a study compiled by The Customer Respect Group.

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