Online prop betting spreads to TV news
By staff, an online sportsbook, began taking 'Media Proposition' bets this fall. So when Pfc. Jessica Lynch was hot news, you could get odds on who would be the first TV journalist to talk to the rescued soldier. ABC’s Diane Sawyer got the interview, and she provided good value for the punters who bet on, where Sawyer was fifth favourite behind journalists such as Katie Couric and Larry King.

Punters at can bet on which network reporter will persuade Kobe Bryant, the Lakers star accused of sexual assault, to give his side of the story. For that, Bob Costas and Barbara Walters are the clear favorites at 1:2, with outsiders like Pat O'Brien and Tom Brokaw at 2:1. 'The competition for these interviews is fierce,' a spokesman for the Web site, Kevin Mortesen, said. 'We want to be integrated with the culture beyond sports, and we thought this would be a creative way to go about it.'

'There is a little bit of a tongue in cheek here,' Mr. Mortesen said. 'There is not a ton of action, because people are more interested in the Panthers and the Patriots than they are in Larry King or Stone Phillips.'

When asked who would be the ultimate interview subject, Mortesen joked: 'Bin Laden, although we aren't going to be taking odds on that'.

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