virtual horseracing on UK satellite TV
By Press Release
VIS iTV today announced the world premier of its I-Race virtual horseracing content on UK satellite’s newest sports channel, iSportsTV.

iSports TV, owned by The Gaming Channel, features an innovative mix of sports programming and interactive services and aims to emulate the success of sister channel Avago. Under a non-exclusive agreement, VIS iTV will supply its groundbreaking I-Race virtual horseracing content for the purpose of fixed odds betting on the channel.

Simon Grieve, Chief Executive Officer, VIS iTV said: “Being the first to launch virtual horseracing on UK TV is a major achievement for the company. VIS iTV’s strategy of partnering with established gaming and media brands is perfectly illustrated by this agreement with The Gaming Channel. With their experience of developing Avago, one of the UK’s foremost interactive TV channels, we are confident that iSports TV will be equally successful.”

Damian Cope, Managing Director, The Gaming Channel said: “The Gaming Channel is constantly striving to bring UK television viewers the best interactive gaming content. Virtual horseracing is a proven success in the betting world and we have now become the first television channel to launch the product in the UK. In VIS iTV we have found the ideal partner with the highest quality product, perfectly complementing iSports TV’s existing sports and interactive gaming content.”

iSportsTV is channel 431 on the Sky Digital satellite platform.


For further information:

Rebecca Mottershead 020 7299 5222

Notes to editors


VIS iTV Ltd is a 50/50 joint venture company between Flextech Television Ltd and Vis Entertainment plc. It was formed in 2000 to design, develop and commission entertainment content for the broadband and Interactive Digital Television markets. I-Race is a state-of-the-art virtual horseracing simulation that can be adapted for delivery over any platform. For further information go to

About The Gaming Channel

The Gaming Channel is an interactive gambling operator and service provider. It is a privately funded company, with its offices and studios located in London, England. The company holds its own UK bookmaker’s permit via its subsidiary; The Gaming Channel Bookmakers Limited.

Shareholders include Peter Wilkinson, the founder of Freeserve, and John Swingewood, the former head of new media at BSkyB. The Gaming Channel partners with The Digital Interactive Television Group (DITG), which provides interactive technology and broadcast facilities.

In addition to iSports TV, The Gaming Channel owns and manages Avago, the world’s first interactive betting television channel, operating on UK digital satellite television channel 235.

VIS entertainment

VIS entertainment plc is a leader in the business of Entertainment Property Development. VIS designs and develops technologically advanced interactive games software for major console platforms, and provides interactive content for Interactive Digital Television (“iTV”) and broadband telecommunications.

VIS entertainment plc consists of VIS Games and a joint venture, VIS iTV. The company has studios in Dundee and Edinburgh.

Flextech Television

Flextech is the content division of Telewest, the broadband communications and media group. Its core business is the supply of entertainment, information and interactive content and services to the UK multi-channel television and online markets. Flextech is the BBC's partner in UKTV. Together they are the largest supplier of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed channels, including the eleven joint venture channels with the BBC.

Telewest Communications, the broadband communications and media group, currently passes 4.9 million homes and provides multi-channel television, telephone and internet services to 1.72 million UK households, and voice and data telecommunications services to around 70, 000 business customers. For further information go to

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