kicks off online campaign
By maddy
Players Network, a publicly traded company, which produces gaming content for hotels and casinos,has launched a mass electronic media and merchandising campaign.

According to the company, the campaign will target 300 million people who visit casino destinations worldwide and use over 1500 online casinos each other.

The company has signed an insertion agreement with California-based AFG Media Inc. in which AFG has developed a commerce website.

Players Network said its e-marketing campaign will be promoted through several online marketing initiatives and include proprietary opt-in only email databases, web advertising, affiliate programs, search engine optimization, strategic portal relationships and email prospecting that can reach over 100 million consumers directly and promises customers that there won’t be any spam or unsolicited email.

‘The launch of our electronic direct-to-consumer marketing campaign is an extension of this phase of our strategy. Today's consumers shop online without hesitation and Players Network intends to incorporate electronic marketing as a part of its standard merchandising protocol,’ says Players Network's President, Mark Bradley.

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