|Modern Times Group (MTG) the international media group with operations in more than 30 countries around the world has disclosed plans to buy 19.9 percent of the company that operates the Bet24 (www.bet24.com) betting web site, with options to increase its shareholding in the future. The acquisition is MTG's first step into the fast growing betting market. |
Launched three years ago, Bet24.com offers online sports betting, largely for Danish customers. The online operator has already garnered some 20,000 registered customers in Denmark alone, and expects to ramp up marketing new products and services across Europe for 2004.
‘This is MTG's first investment in the fast growing betting market. The market is about to be deregulated and there is significant growth potential. We think Bet24 is a strong partner and we look forward to a successful cooperation,’ says Hans-Holger Albrecht, President and CEO of MTG.