|From all four corners of the earth they come, unflinchingly cool, inscrutable, fearless, each seeking glory and riches. The professional poker players have descended on Australian shores for this year’s Australasian Poker Championship, each one hoping to cash in their chips as Champion of the Southern Hemisphere. A colourful cast of characters will converge in the exclusive Crown Casino in Melbourne for the championships, aka ‘the Aussie Millions’, to compete for the main event prize pool of a cool $1.5 AUD million this weekend. |
Poker seems to have exploded into the popular consciousness in recent years attracting a wider audience and a newfound glamour and, perhaps more importantly - respectability. Television shows devoted to the game and Internet poker rooms are reaching wider audiences than ever before, catapulting it into the realms of pop culture. Poker is becoming big business, thanks in no small part to corporate sponsorship and the support of companies such as Prima Poker.
Prima Poker is the largest online poker network, but it is its tireless promotion and support of the terrestrial-based game that has made tournaments such as the Aussie Millions the events they are today. It’s no coincidence that Prima Poker is currently sponsoring the world class poker quartet The Hendon Mob. The Mob is not so much poker faced as the new face of poker – four impeccably suited, effortlessly cool chaps about town. In short, perfect ambassadors for the sport.
The Aussie Millions will be the last stop of the Prima Poker Tour, a unique global event that has seen The Hendon Mob win titles and break records all over the world and this week have already notched up six money finishes!
The Mob, sponsored by Prima Poker, is likely to relish returning to the Crown Casino, where they won the first ever Poker Ashes.