Betfair Move Into Online Poker
By staff
Betfair’s ambition seems to hold no bounds since it founded the betting exchange concept three years ago and revolutionised the UK gambling market. Its movement into online poker, one of the Internet’s real growth Industries, should therefore come as little surprise. Leading software developer, Cryptologic, today announced a lucrative license agreement between the two companies to develop a poker suite using WagerLogic’s leading player-to-player poker technology.

“Betfair is an outstanding opportunity to increase CryptoLogic’s leadership in the fast-growing online poker market,” said Lewis Rose, CryptoLogic’s President and CEO. “Betfair is in perfect step with CryptoLogic’s strategy of doing business with the best in gaming. Together, we have a winning formula: Betfair’s world-leading brand in betting exchanges, strong player base, and global marketing might – matched with our sophisticated poker solution. Betfair offers exciting promise as its online poker site is launched this year, and starts to build momentum.”

Betfair responded in kind: “Online poker is a natural complement to Betfair’s sports betting business. We are delighted to be working with a company of CryptoLogic’s caliber and experience. In CryptoLogic, we identified a partner with top-class technology and one who shares our aspirations to create the best integrated poker platform on the Internet.”

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