|Golden Palace Online Casino has changed the face of advertising in its unprecedented marking campaign. The innovative movement appears to have left quite an impression on the boxing community following the much-anticipated fight between Bernard ‘The Executioner’ Hopkins and Felix ‘Tito’ Trinidad. |
The fight took place at Madison Square Gardens, New York on September 29th 2001. Golden Palace.com were the first sponsor to suggest this sensational marketing method, which would involve Hopkins wearing their name across the back of his robe. Luckily, Hopkins was courageous enough to do it and his sponsor’s website address could be seen prominently displayed on his back. The coup became even more extraordinary when Hopkins was crowned undisputed middleweight champion (the first since ‘Marvelous’ Marvin Hagler in 1987). Hopkins now holds WBA, IBF and WBC belts.
Golden Palace is a leader in the online gaming industry and is known for its Vegas-style casino games.
Marketing executives were said to be extremely impressed with this unique and imaginative campaign, and are now expecting to see this style of advertising echoed throughout the entire sports world. Representatives from Golden Palace Online claim they will aim to continue to find new and exciting ways to promote their site.