Endemol seeks alliance with GTech Holdings
By philip
Endemol, the UK TV production company, notorious for its reality TV shows such as big brother is currently in talks with US global technology giant, Gtech Holdings, having made no secret of it’s internationalist ambitions, of which interactive gambling will pay a major role. Endemol already has dealings with GTech through several TV lottery productions and is keen to use its growing expertise in the field to galvanise business abroad.

'We're looking at the possibility of a more official partnership with GTech,' said CEO, Jason George. 'Endemol already has a relationship with GTech and it'd be a good technology partner for Endemol's wider strategy to develop as a content company, with us providing the interactive skills.' While Endemol are secretive about the exact nature of the talks, New Media Zero report that, “the agency is continuing to develop online scratchcard and instant-win services while involving itself in other platforms as well, such as lottery terminals, a field in which GTech is heavily involved.”

GTech, currently provides technology and services to lotteries in forty-four countries around the world, including the UK's National Lottery and has an annual turnover of about $1bn.

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