|PrimaPoker.com has set a new record with the largest terrestrial sponsorship in the history of poker by backing the world famous Hendon Mob on their second global escapade. The Mob will challenge the world’s best poker players as they compete in 14 of the most prestigious poker festivals across 7 countries over the next 12 months. |
PrimaPoker.com is continuing the biggest ever sponsorship in the poker world after The Mob outperformed all expectations in the inaugural Prima Poker Tour, with 49 money finishes, 11 tournament trophies, and around $500,000US in total prize money. “The partnership with The Hendon Mob has been extremely good not just for PrimaPoker.com, but for the sport as a whole. The synergy between online and offline poker has given the sport more exposure than ever before, bringing new audiences into play both online and in the terrestrial card rooms”, said Tamar Yaniv of PrimaPoker.com.
The Prima Poker World Tour 2004 sponsorship marks a new beginning for the sport, quickly becoming favourite late night TV viewing in both the UK and the US. Millions of viewers in America and Europe are adding The Hendon Mob and other big name poker stars to their “celebrity wish to meet lists”.
The Prima Poker Tour 2004 will take The Hendon Mob to Las Vegas, Paris, Amsterdam, Los Angeles, Barcelona, Vienna, Dublin and London. The Tour will include the World Series of Poker, where it is odds-on that at least one of the four members of The Hendon Mob wins a WSOP bracelet. The prize money for the World Series of Poker’s main event tops $10,000,000.
“We are delighted that PrimaPoker.com are continuing to put their faith in us and we intend to continue as we started last year; breaking records and making friends all over the planet. PrimaPoker.com are set to be the biggest poker network in the world and we aim to be the biggest winners on the tournament circuit”, said Barny Boatman of The Hendon Mob.
Joining The Hendon Mob on the Prima Poker Tour will be some of the best online players on the PrimaPoker.com Network. Satellites will be run on the PrimaPoker.com network for many of the Prima Poker Tour tournaments, with the winning players joining The Mob at the exclusive festivals around the world.