|In a move that could have significant ramifications for the betting industry, BetonSports.com, one of the world’s largest online bookmakers, have announced the launch of a real-time person-to-person betting exchange in the Betfair mould. The announcement could signal a new resignation towards, and acceptance of, the betting exchange from the hitherto hostile ‘traditional’ bookie, as they realise exchanges may be the shape of things to come.|
'BetonSports.com's entrance into the betting exchange marketplace signals a significant shift in market dominance,' admits Joe Trighe, CEO of TradingSports Exchange Systems, system providers for the new exchange. 'Not only will BetonSports.com's growing customer base benefit from the ease, convenience and accessibility of this technology, but the company is poised to attract a new generation of savvy online gamblers looking for the ability to wager in real-time while watching their favourite sporting events.'
Using the newest technology on the market, BetonSports.com's exchange is capable of handling approximately 80,000 transactions per minute, with the company taking a 5% commission on winnings.
'We are continually looking for ways to offer our clients new and innovative options to wager online,' said David Carruthers, CEO of BetonSports.com. 'Enabling consumers with the ability to bet with each other in a safe, convenient and private environment will further add to the growing popularity of wagering on sports online, especially during events like the Super Bowl.'