Online Bookmakers Go High Street Shopping
By philip
UK Online bookies Victor Chandler and Blue Square have announced their intentions this week to challenge the likes of Ladbrokes and Coral on their own turf and open high street shops around the country. Victor Chandler, which sold the last of its previous shops in 1999 in order to focus on online betting, told that offline branches will help secure the loyalty of its customers as well as bring in new ones: “We're open to building another chain,' he said. 'It's nice to have a high street presence. It gives you marketing, a public face, and demonstrates that you're a real entity.”

Blue Square, which was acquired by restaurant and casino group, Rank, for £65 million last year, has applied to the courts for its first ever offline gambling licence and hopes to open its first branch on part of the site now occupied by Rank's Grosvenor Victoria casino on Edgware Road in London.

According to newmediazero, the emphasis will be on interactive terminals, rather than betting over the counter, and punters will be able to use the same account they have for the Web site.

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