Targeting the online Hispanic market
By maddy
Earlier this week, iStreamPlanet and Canal SUR announced that they were finalizing their agreement to provide content services to the Hispanic population online. The new deal would target more than 40 million Hispanics in the US alone and provide them with 24/7 online content.

IStream Planet and Canal SUR hope to expand consumer choice for Spanish market, the largest foreign-language speaking segment in the US, and comprise of 13 percent of the population in the 2000 census with purchasing power expected to hit the $700 billion mark in 2004, $928 billion by 2007 and $1.2 trillion by 2010.

The deal could be a shot in the arm for the online casino market, because largely the Hispanic market has been untapped. iStreamPlanet which recently used it PayCast Solutions for the live pay- per-view web cast of the 2003 World Series of Poker, believes itís got the right partnership for the market.

Media Metrix reports that about 12.5 million Hispanics were online in June of 2003 in the US alone and Hispanic consumers are spending more time online than the average non-Hispanic consumer.

Canal SUR plans to launch the service this month with a kick-off marketing campaign on satellite and cable networks nationwide in key markets such as California, Texas, New York and Florida.

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