|Meet Mr.Wong, a 17-year veteran of Nortel Networks and now the President and Chief Operating Officer (COO) of Motile Interactive System. His mobile phone gambling startup is betting that mobile gambling or betting from cellphones is going to ‘wow’ more than 269 million cell phone users in countries such as China. |
Wong’s company Motile Interactive System has developed a roulette game that can be hooked up to a casino and played via a cell phone. To cash in on this prospective new market and the mobile boom across developing countries, last fall his firm started taking classic gambling games like roulette, blackjack, keno, craps and developing interactive and mobile versions of them, which can be played on cellular phones.
He explains that anyone with a cell phone and an interest in gambling can click a few keys on the phone and placed a bet. With another click, players can request Motile’s gambling software server to spin the virtual roulette wheel shown on his phone’s screen. Winners get credits or points automatically added to their account.
“Casinos in Macao—or anywhere in Canada, for that matter—offering clientele the chance to gamble anywhere, anytime, legal issues notwithstanding. Cell phone carriers too could woo customers with no-stakes versions of the games. Now people can bet anywhere,” brags Wong.
The mobile gambling service of Motile still has limitations. The service may not work with older cell phones which have limited computing power or tiny screens or cannot support color graphics or is not the recommended model can ignore this service for now, or get a new digital color mobile phone.
Motility isn’t alone. Another firm, Bell Mobility that offers more than 70 Java software based mobile games such as digital Backgammon and Reversi for between $3 and $7 each, downloaded over the air.
Strategy Analytics, for example, last year estimated such wireless gaming content will generate global revenues of more than $7 billion by 2008.