|Korea’s three wireless carriers, SK Telecom, KTF and LG Telecom, are seeing the lucrative market in mobile gambling and are now keen to grab a larger slice of the market pie.|
SK Telecom began to select top-ranking game services last month to renew its contracts with service providers. The operator changes its focus and now is in deals with 26 publishers of popular mobile games.
Meanwhile, KTF saw its game service revenue rise 25 percent in January and shelved out its Oriental card game service and established a new mobile gambling category. KTF is also working on plans to develop the next generation of wireless gaming compatible with its 'WiPi' technology, expected to launch in mid-2005.
LG Telecom has been focusing on relatively small-scale games aimed for commuters using buses and subways. Such commuter games now account for 25% of the total game service revenue. The company is expected to stick to this strategy for some time, given the limited capacity of Java platform it is using.
LG Telecom, the third player which offers toned down Java games for commuters is partnering with KTF for adoption of WiPi technology to increase its gaming portfolio.