Interactive love-lottery with £100,000 jackpot kicks off
By maddy, a division of Littlewoods Gaming, has announced the successful launch of their new interactive game - Instant Love. The new show follows ITV’s new dating show ‘Love on a Saturday Night’ which launched on Saturday 7th February.

Hosted by Davina McCall (the ex-host of Big Brother UK), the show offers digital viewers red button access with a £100,000 Instant Love scratch card at stake. The ‘love-o-meter’ will choose the prize the viewer will be playing for at random. There are four Instant Love levels in total with instant cash prizes ranging from £2 to £100,000. Entries to the game cost only £1. which positions itself as a ‘soft gaming’ website said the show was a live broadcast, where viewers by pressing the red button in their remote control can vote and participate in the show themselves.

According to the host, in the two-stage game when players reveal 6 hearts from behind 9 of the potential reveals up to £100,000 in cash can be won. Within the first stage of the game the player must select the prize level they will be playing for by taking their chances on the ’love-o-meter’.

There are four prize levels: the top cash prize is a £100,000, followed by £10,000. In the second stage the player goes on to play the scratch card where they reveal six panels from the nine on screen. To win a cash prize the player must reveal hearts, up to a maximum of three.

‘Instant Love is a simple and compelling scratch card game offering viewers instant gratification – £100,000 worth of gratification if you are lucky! We are confident it will be a hit with fans of the show,’ says Amanda McCrystal, Head of TV, Littlewoods Game On. The £195.3million Sportech PLC, which is listed on the London Stock Exchange (LSE), owns the company.

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