|With the Cheltenham Festival round the corner, Coral the bookmaker has launched a slew of concessions for punters and is offering to pay out any ante-post bet on the Festival at the starting price, if the latter turns out to be bigger. The offer includes multiple and single bets placed in all of the company's 1,000 betting shops, and will also be available over the phone and on the internet at their website Coral.co.uk.|
‘This is the most punter-friendly concession ever offered by a high street bookmaker on the Festival and is effectively giving away money,’ said Coral spokesman Simon Clare.
He says the market dominance of the four reigning champions Rooster Booster, Moscow Flyer, Best Mate and Baracouda has decimated ante-post betting interest on the major championship races.
With punters taking home more than £10 million from the bookies last year, Clare says that Coral’s promotion lays down the challenge to competitors throughout the UK and Ireland, to come up with their own bonuses and concessions.