|The British bookie is in such robust health at the moment that it hardly seems newsworthy these days to report another account of soaring profits. However, Britainís second biggest bookmaker, William Hillís, announcement that turnover for the year ended December 2003 was up by 77% still makes pretty impressive reading.|
William Hill has benefited heavily from the introduction of fixed odds terminals in its shops, but also from the establishment of person-to-person poker in its online casino in January 2003, and the creation of foreign language websites to help reach a global customer-base progressively throughout the year. Despite heavy competition from the other online casinos on the market, the popularity of William Hillís suggests that the public prefer to trust their money with a strong, established brand.
William Hill's turnover for the year was £5,945.8m (2002 - £3,365.3m). Gross profit from its interactive operations grew by 55% to £84.9m. Chairman Charles Scott said: 'William Hill has continued to deliver significant profit growth in 2003 and is taking steps to return value to shareholders.'