|TradingSports, UK based person-person betting exchange system provider, has announced its latest expansion into the European-wide market through a deal with Turkish company, Golanta Sports . Operating under the name Sporborsa.com, the new multi lingual, multi-curency exchange will allow punters to bet on a wider range of European, UK and Turkish sport.|
Acting as a central exchange, TradingSports technology allows customers to transact bets with one another. Fees charged to players on their winnings allow gambling companies to realise returns similar to traditional betting, but without incurring risk.
Joe Tighe, chief executive of TradingSports, commented: 'The launch of Golanta Sports, expected in time for Euro 2004, is a strong endorsement of the potential for P2P betting exchange systems to revolutionise the online betting market in Europe. We are very excited about this partnership and the large array of European sports it will bring to the exchange.'
Erbil Arkin, director of Golanta Sports added: 'Our person-to-person betting exchange will be the first in our market, so it was essential that we found an experienced partner. After researching the market extensively, TradingSports was the obvious choice for first-rate technology and with TradingSports we have the advantage of both their expertise and immediate liquidity in the exchange through their worldwide pooled customer base. This gives us a great opportunity to build new business quickly through our existing customer base, and to expand into a fast growing international market.”