|Caesars Entertainment, one of the world’s largest gaming companies, today launched its new 'Best Rate Plus Guarantee,' a program that offers guests more incentives to book rooms at the company's 18 domestic casino resorts directly through the company’s family of web sites.|
According to the deal, the ‘Best Rate Guarantee’ will match the online price of any room at the company's 18 US hotel-casinos and discount the rate by an additional 25 percent if a customer finds a lower Internet rate. Customers who book rooms directly through Caesars websites may cancel their reservations up to 48 hours prior to their visit and receive a full refund.
The company has introduced a marketing offer for rooms booked through its corporate hotel websites that will match the lowest rate found anywhere on the Internet. Up for grabs are 29 properties on four with a total of 29,000 hotel rooms.
‘This program is designed to reward our loyal online customers and assure them that they will always find the lowest room rates for our properties on our Website,’ says Steve Rosen, the company's senior vice president of marketing. The program is designed to reward our loyal online customers and assure them that they will always find the lowest room rates for our properties on our web
site, said the company.
Caesars.com says the hidden service fees seen on other travel sites are not included in the offer, which also allows guests more flexibility with room cancellations.
The US$4.5 billion Caesars Entertainment operates eight casino resorts in Nevada, three in New Jersey, five in Mississippi and one in Indiana and Louisiana.