|It has been confirmed that the launch of the Global Gaming Expo (G2E) has exceeded all expectations. The confirmation came following research conducted at G2E and exhibitor testimonials and commitments. In a survey conducted at G2E by Reed Exhibitions, the AGA’s show management partner, the quality was rated as ‘excellent’ or ‘very good’ by 96% of attendees. 83& strongly or completely agreed that “G2E is a must-attend event”. Seventy percent also strongly or completely agreed that, “If I could only got to one industry event, it would be G2E”. Respondents included 126 exhibitors and 365 attendees.|
Expomark, the exhibition-auditing unit of the Audit Bureau of Circulations, is auditing the numbers of show attendance. Expomark are to conduct a third-party audit, which will verify the show’s attendance and attendee demographic.
Tom Baker, President and Chief Executive Officer, International GameTechnology, says, “G2E was a great show for IGT. We were concerned that the terrorist events might curtail attendance, but all of our domestic and most of our international customers visited our booth. IGT had a strong, fresh line-up of products, and we were able to show everyone what’s available for 2002.”
David Orrick, communications Director, Unidesa Gaming, commented:
“The final results are, of course, only just being evaluated, but I can say that G2E has been a resounding success. Given the uncertainty of recent times and events, no one could predict how G2E would turn out. It is a testament to the spirit of the global gaming industry hat so many exhibitors and visitors from around the world came together to do such high levels of business.”