Successful Vegas Show
By keely
It has been confirmed that the launch of the Global Gaming Expo (G2E) has exceeded all expectations. The confirmation came following research conducted at G2E and exhibitor testimonials and commitments. In a survey conducted at G2E by Reed Exhibitions, the AGA’s show management partner, the quality was rated as ‘excellent’ or ‘very good’ by 96% of attendees. 83& strongly or completely agreed that “G2E is a must-attend event”. Seventy percent also strongly or completely agreed that, “If I could only got to one industry event, it would be G2E”. Respondents included 126 exhibitors and 365 attendees.


Expomark, the exhibition-auditing unit of the Audit Bureau of Circulations, is auditing the numbers of show attendance. Expomark are to conduct a third-party audit, which will verify the show’s attendance and attendee demographic.


Tom Baker, President and Chief Executive Officer, International GameTechnology, says, “G2E was a great show for IGT. We were concerned that the terrorist events might curtail attendance, but all of our domestic and most of our international customers visited our booth. IGT had a strong, fresh line-up of products, and we were able to show everyone what’s available for 2002.”


David Orrick, communications Director, Unidesa Gaming, commented:

“The final results are, of course, only just being evaluated, but I can say that G2E has been a resounding success. Given the uncertainty of recent times and events, no one could predict how G2E would turn out. It is a testament to the spirit of the global gaming industry hat so many exhibitors and visitors from around the world came together to do such high levels of business.”

 
 
 
 
 
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